AI isn’t just a technology issue today – it’s a reputational one. The latest MAPS white paper reveals how Fortune 500 companies are perceived around their use of AI, based on analysis of mainstream and social media over the past 12 months.
What We Found
- Airlines like American and Alaska are winning trust by drawing a line in the sand on how far they’ll let AI go.
- Automakers such as Honda and Toyota are positioning AI not as a gadget, but as the future of zero-collision driving and corporate responsibility.
- Banks from Citi to Goldman Sachs are treating AI less like back-office automation and more as part of their brand, hosting global summits and rolling out copilots to thousands of employees.
- Pharma leaders including Novartis and Vertex are leaning on AI for drug discovery and development, framing those tools as fair, transparent, and patient-first initiatives- not just cost-cutting shortcuts.
- And it’s not just these sectors – from CPG, Food & Beverage, to Insurance and Retail, the white paper explores the reputational dynamics of 14 industries.
How You Can Use the Insights
The White Paper uncovers three communications principles that separate the reputational leaders from the laggards, helping you to develop and refine your organization’s narrative around its use of AI.
👉 Share your email here for the the full white paper.