How We Help
Each MAPS Navigator report gives you a clear and actionable roadmap in days that establishes and identifies:
- The pros and cons of engaging on a given issue
- How you can improve the way you’re perceived on each issue – not a generic ‘reputation score’
- How you are perceived relative to competitors
- How your target audiences and segments feel about a specific issue
- Where the white space is, based on competitor strengths and weaknesses
- What language is being used to discuss each issue
- Key partnerships and initiatives to consider
- Risks and potential missteps to avoid
- Leading companies’ approaches that you can adapt to your specific context and target audiences
- Which approaches are more or less polarizing for your target audiences – key for aligning your efforts with marketing strategy
- A MAPS Score so you can track progress over time
Methodology
MAPS specializes in identifying and navigating fast-moving issues. Our analysis harnesses the power of an expansive toolkit to go beyond proprietary and legacy solutions:
- Data sourced directly from every major platform including mainstream news, Facebook, TikTok, Instagram, X (Firehose), and Reddit
- Expert-configured queries to identify relevant content only
- Profiles of every major corporation and how they are perceived on today’s fast-moving issues
- Data classified and interpreted using a blend of AI + human methods to quickly surface the key insights
How To Work With MAPS
Snapshot
- Free introductory report
- Quantifies how you are perceived relative to competitors on one of today’s fast-moving issues
- A MAPS Score and Polarization Score so you can track progress over time
Navigator Report
- Focuses in detail on a single fast-moving issue and expands on the Snapshot
- Custom, brand-specific roadmap to:
- Increase consumer trust
- Improve employee relations
- Build the strength to weather future crises
Subscription
- Quarterly Navigator reports on one issue, e.g., LGBTQ+ Rights
- Suite of 4x Navigator reports, each on a different issue (e.g., LGBTQ+ Rights, Democracy & Voting Rights, Racial Equity, Russia/Ukraine, Workplace Flexibility, etc.)