Leadership

Jasper Snyder has been leading analytics functions in the marketing and communications space for 20 years. He trained as an attorney in London, UK, before moving into technology-focused research and to the US in 2008. He then helped to create the social listening category at an award-winning social analytics provider, leading one of the world’s first Amazon MTurk implementations to generate training data at scale for AI-driven classification of media and social media data. Jasper subsequently led the Advertising Research Foundation’s most significant original research in 30 years, How Advertising Works, before becoming Chief Client Officer at a leading provider of reputation intelligence for major corporations worldwide.

Jasper founded MAPS in 2024 to help communications and marketing professionals make the right decisions for their organizations on today’s fast-moving issues and dynamics.

Testimonials

“Jasper is one of a handful of the most talented future-forward leaders I have ever worked with. He translates tech into simple solutions. With a keen talent for finding the most important consumer needs, wants and values, Jasper’s unique gift is to quickly unlock scalable growth. I always trust his expertise and advice. ”

Gayle Fuguitt, Former Global VP Insights & Analytics, General Mills Inc, and CEO, ARF

“Jasper is without question one of the smartest, most structured, and fastest thinkers I have met in my career.

There are probably a handful of people I would hire no matter the mission – they are that good – Jasper is one of them.”

Peter Sorgenfrei, CEO Coach

“Jasper’s knowledge of today’s ever-changing media landscape – and how advertising and communications work – means he’s uniquely positioned to to help marketers and comms leaders to drive growth. He’s a trusted C-suite advisor and has the track record to prove it.”

Charles Kennedy, Media Research Leader (ex-Apple, Amazon, NBC)

Experience

Our team has a broad range of career experience across sectors, specializing in corporate reputation and offering data-driven guidance on key business challenges.

Advised a major US retailer on navigating the complexities of corporate activism related to voting rights and democracy.

Guided a global insurance provider to enhance its sustainability-focused reputation relative to industry peers – by looking outside the insurance sector.

Advised a leading international bank on managing reputation risks including cybersecurity, compliance, customer complaints, and discrimination.

Provided expert guidance to a major healthcare provider to improve its reputation around fast-moving issues including opioids, telehealth, and maternal health.

Advised one of the world’s largest utilities on how to enhance its reputation around innovation, pricing, safety, and clean energy.

Guided a major technology corporation on how to incorporate social media measurement into its brand health and reputation tracking.

Advised a worldwide household supplies company on how to maintain its reputation for delivering value in the US, LATAM, and Europe.

Provided guidance to several major CPG companies taking part in a multi-year, multi-brand study on how to optimize their cross-platform communications.