Every quarter, MAPS ranks the world’s corporations in terms of their reputation around a range of fast-moving issues. We’ve highlighted the top companies in each sector below – with a focus on the Fortune 500 – based on media coverage and social media commentary in 2024-2025.
How companies are handling diversity, equity and inclusion (DEI) efforts has become one of the most visible and contentious areas of corporate reputation in 2025. These rankings reflect a full year of media and social commentary, not just the recent wave of retrenchments – and in many cases also reflect an absence of criticism from anti-DEI campaigners.
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AI is changing how many companies operate today, but it’s also raising questions about a host of issues, including privacy, data protection, ethics, bias, fairness, accountability, and transparency. Being able to communicate how your organization is handling these issues is key to a strong reputation in 2025.
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As companies make decisions on whether and how they are working on climate and environmental issues, clear communication – and the avoidance of greenwashing allegations – is essential for a strong reputation.
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For the full rankings, and to see how your organization compares, enter your email here and we’ll be in touch.
Get in touch for more details on our free MAPS Snapshot report.